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Social media is an odd duck for a service contractor or home service company. Most home services are not purchased frequently and are not particularly newsworthy. This goes in direct opposition to social media sites which are driven by high interest, topical and newsworthy information. You can think of social media as a newspaper specifically targeting news of interest to close friends and family. To complicate things further, whatever news about you a person posts needs to have back references to your social media page or your website.
Most social media management companies are designed to provide a continuous flow of postings on a company's social media page. This approach is ineffective for most service companies because it is typically not newsworthy and does not travel far.
Inside Edge is different. Our approach to social media is to work hand-in-hand with the client to create newsworthy content that clients will repeat and distribute. It goes beyond creating clever posts and delves deeply into your service delivery. The result is a working social media strategy and improved service delivery.
Many social media sites support advertising as well as social postings. An effective use of social media is to combine social media management with social media advertising. Inside Edge develops social media ads including slide shows and video.