Seattle PPC & Google Adwords Experts
No Contracts, No Lock-ins
Turn On/Off at Will
Adwords and other PPC marketing can be very effective but it can also eat through your wallet if you do not know what you are doing. It seems like almost every day Google is changing their Adwords tool making it more complex and difficult to use. Most recently they have resorted to connecting prospects with a Google specialist to guide customers. Know wonder they do that, there is literally no manual for the product; merely a large pile of help screens and articles, many of which have incorrect information.
We work Adwords campaigns daily and we know how to manage them without the conflicting goals of a Google specialist. We work efficiently and effectively, keeping costs low and performance high.
PPC makes a great complement to a good SEO campaign as well. There are two kinds of people in this world: ad clickers and ad avoiders. Ad clickers are people that get to search results and click on the first thing near the top of the page. They are all about taking action fast; moving and then thinking. Ad avoiders are people who see the ads at the top of the page and assume that because those companies are paying for ads, their service prices are going to be higher than everyone elses. These people skip over the ads and go straight for the list of companies down the page.
Your best strategy is to cover both of these kind of customers. You will pick up leads from both types of people and the fact that your company name appears twice on the same result page will give you an extra boost. Inside Edge can work with you to create a complementary Seattle SEO campaign or even a comprehensive Seattle digital marketing campaign.
Many Seattle PPC management companies work on a percentage of spend model. The more you spend, the more they make. To us, that just does not make sense. The incentive for the management company is to get you to spend more. The less effective they are in driving quality leads, the better off they are.
We know that the PPC campaign management cost is not related to how much you spend. There is no reason for us to charge you more money when you spend more. By keeping our management fees fixed our only goal is to do an excellent job of managing your spend and driving great results. That is why we have no contracts and no lock-ins. As long as we are doing a good job for you we know you will stay with us.
One of the great things about Seattle adwords campaigns for home service companies is that you can turn the campaign off at will. Turn it off completely and we will not even charge you a management fee. Seattle home service companies tend to be highly seasonal. In some seasons there are so many jobs that you can't take any more. In other seasons you are begging for work. And in still other seaons you are taking vacation and don't want leads at all. No worry, we can adjust spend levels as frequently as daily if you want.
Lots of companies will tell you about how many clicks they can get you with Seattle adwords campaigns. What they often do not tell you is how many of those clicks turn into leads and what quality those leads are. They will spend your money for traffic that is less than valuable and then tell you about all the clicks they got you. Inside Edge doesn't care about clicks. We only care about lead volume and lead quality. We will manage your campaign to reduce your spend as low as we can and still get you quality homeowner leads for the services you are providing at the volume you want!