There are three fundamental approaches to web design: web site builder with stock template, web site builder with custom template, and custom web design. What approach is most appropriate depends upon how the web site will be maintained, how frequently information will be updated, how important site performance and seo are, and how important it is to be able to change the layout. Inside Edge designs sites under all three paradigms. We support all site builders including Wordpress, Drupal, Joomla, Wix and Square.
Web Design on Any Platform
No matter what tool is used to build the site, the most important step is to decide who the target markets are, what the purpose(s) of the site is(are), and how the site is expected to grow and change over time. Without laying out these goals the web site is likely to cost more to design and build and even more importantly it will cost way more to maintain across time. Inside Edge always starts with a statement of work, strategic plan, and roadmap.
It is critical that SEO goals be layed out before the site construction is begun and it imperative that the SEO team be involved all the way along the site development. Without doing this, the web site is likely to have to be re-architected after the site is finished, if it is to function well for SEO purposes.
Seattle Web Design Made to Convert Visitors
Finally the site needs to designed to capture information about visitor usage and how well it achieves the goals that were set out at the beginning of the project. Inside Edge likes to test site look and feel with the target customers by running a market research study to get prospect feedback BEFORE the site is constructed. Many(most) customers want to build a site that is slick and attractive without paying attention to the needs of the target customer, the ability for the site to demonstrate the company's differentiation from the competitors and how well it is optimized to generate phone calls. This is even more important if you are going to spend money on Seattle digital advertising or digital advertising in any other city.