Internet Display Digital Advertising
Seattle digital advertising is a great way to drive hyper-local service branding as tight as the city or zip code level. Now, as never before, a service contractor can afford to develop a brand and drive down cost of customer acquisition over time. We do digital advertising designa and develpment as well as manage ad placement, rotation, and refreshing. We have a wide range of properties we manage for hyper-local branding that cover the entire United States in addition to Seattle. Digital advertising opportunities include:
- Display ad development and design
- Direct Facebook advertising
- Direct Google display advertising
- Cidewalk (mobile in-app) advertising
- Internet radio advertising (Spotify/Pandora)
- Video pre-roll advertising
- Additional targeting to demographics (sex, age, interests)
We have multiple demand side platforms (DSP) on which to run programmatic display advertising with access to more than 98% of the inventory in the United States including banners, video banners, and video pre-roll. We can target geography, lifestyle, and specific publications. We can do re-targeting of individuals that have visited your web site and we target ads to custom audiences that match the profiles of people going to your web site already or even those that have purchased on your web site.
3rd Party Lead Gen / Display Advertising Vetting
Most service companies get dozens of calls a day promoting ways to get more leads. Many of these providers are over-priced and under-perform. Their sales people are well trained and in many cases selling professionals. Let me say that again: they are professional closers. They know how to over-promise and under-deliver. I know personally, I've spoken to all of them multiple times in my role representing my clients. Some of them are good and can help you reach more prospects at an effective price. Every client's situation is different and before committing $4,000 or more to a Seattle digital advertising campaign, it is worth it to have an independent party, like Inside Edge, analyze it. Some of the media properties we have deep knowledge of include:
- Angies List
- Google Local Listings
- Superpages/Dex Media
- 1800 Remodeler
Get the most out of your 3rd party referrals. Inside Edge can accept 3rd party leads on your behalf on do a fast follow-up to close the appointment beating competition.
Email marketing is used for re-marketing to existing clients or prospects you have a relationship with. We only use email marketing as an extension of existing customer relationship management. Marketing to people who are not in a relationship with you is SPAM. Whether you want to stay top of mind to drive additional customer referrals or you want to up-sell or cross-sell your prior customer, we develop and manage periodic HTML formatted email campaigns.
Email marketing remains one of the most effective means of marketing available. It forms a great combination in tandem with Seattle display advertising to create a highly leveraged pull through campaign.